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The difference between confidence and arrogance.
Confidence is the belief that one has a firm trust in someone or something. Arrogance is bragging about ones confidence. While we are a supremely confident in our company and appreciative for the awards and accolades we have achieved, we HATE bragging about it.
Unfortunately, every company has to have a “OOH OOH, look at me and how cool I am page.” So here is ours.
TenacIT News
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Brand and Style
TenacIT Logotypes & Word Mark Usage Policy
This policy provides our requirements regarding use of the TenacIT, LLC (“TENACIT”) word marks and logotypes (this includes but is not limited to the “TENACIT” logo, its variants, and all TENACIT sub-brands, event logos and variants). TENACIT, and its sub branded word marks, logos, slogans, copyrighted designs or other brand features of TENACIT are available for use or download on the TENACIT website.
The TENACIT word marks, sub brands and logos are the sole and exclusive property of TENACIT. Your use of any word mark and/or logo implies acceptance of, and agreement with, the terms of this policy. If you do not accept and agree to follow the rules as set out in this policy, you do not have the right to use the word marks and/or logos and are prohibited from using them. Any use of TENACIT word marks and/or logos not in compliance with this policy is not authorized. If you violate the rules in this policy, you must cease and desist from all use of any TENACIT word marks and/or logos, regardless of the uses otherwise allowed in this policy. In addition, TENACIT reserves the right to revoke its approval of your use of the word marks and/or logos at any time.
- Logo Policy Reminder
As the need to address future branding concerns arises, we may cancel, modify, or change the terms of this policy without notice to the logo user (“You”). You are responsible for complying with any modified terms, so please review this policy and become familiar with any modifications we publish.
Registered Trademark Statement & Brand Guidelines
Any mention of TenacIT (or display of the TenacIT logo) in a publication, website or promotional item will need to have a registration mark ®. Please state at the bottom or back of piece: “TenacIT and the TenacIT logo are registered trademarks of TenacIT, LLC.”
Download the TenacIT Brand Guidelines.
Rules for Using the TenacIT Word Marks and/or Logos
Permission is granted to you to use the TENACIT word marks and logos only under the following terms and conditions:
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TENACIT’s logos and word marks are for non commercial use only. Usage of TENACIT’s logos and word marks for commercial sales, individual fundraising or organizational fundraising is strictly prohibited unless otherwise expressed in writing by an authorized agent of TENACIT. |
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Word marks and logos may not be used in an ambiguous way as described herein: |
| • No word mark and/or logo may be used in any way that suggests that TENACIT is affiliated with, sponsors, approves or endorses you, your organization, your websites, your products or your services.
• No word mark and/or logo may be used in any way that mischaracterizes any relationship between you and TENACIT. • Vendors may not use any word marks and/or logos to advertise TENACIT or its members as clients on industry or vendor websites and promotional pieces without TENACIT’s written permission, and which must be requested in writing. |
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All TENACIT’s logos are distinctive, designed pieces of graphic artwork, owned by TENACIT. The following usage guidelines must be followed: |
| • Do not modify or alter the logos
• Avoid changes to the scale, skew or rotation of any logo • Do not change the design of any logo • Do not change or vary the colors of any logo • Avoid screening logos • Do not shrink any logo to less than 1 inch in width or height • Do not combine a logo with any other design, trademark, graphic, text or other element, including your name, any trademarks or any generic terms • No other design, trademark, text, graphic or other element may be placed closer to a Logo without first meeting the clear space requirements found in the TENACIT Brand Guidelines • Logos may only be placed on solid backgrounds (preferably white) unless approved by TENACIT, and not over an image or pattern (unless approved by TENACIT) • No artistic effects (such as drop-shadows, gradients or embossing) may be applied |
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No word mark or logo may be used or displayed in any of the following ways: |
| • In any manner that, in the sole discretion of TENACIT, discredits TENACIT or tarnishes its reputation and goodwill
• In any manner that infringes, dilutes, depreciates the value, or impairs the rights of TENACIT in the word marks and/or logos • In any manner that is false or misleading • In connection with any pornography, illegal activities, or other materials that are defamatory, libelous, obscene, or otherwise objectionable • In any manner that violates the trademarks, copyright, or any other intellectual property rights of others • In any manner that violates any law, regulations, or other public policy • In any manner as part of a name of a product or service of a company or organization other than TENACIT |
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All goodwill generated by the use of any word mark and/or logo inures to the benefit of TENACIT. |
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You may not assert rights to any TENACIT word mark and/or logo whether by trademark registration, common law ownership, domain name registration or anything else. |
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You must, if requested from TENACIT, provide samples of any materials that include the TENACIT word marks and/or logos for purposes of determining compliance with this policy |
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You must make any change(s) to your use of the word marks and/or logos that are requested by TENACIT |
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Your download and use of the logos is subject to the TENACIT Site Terms |
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Partners who have agreements with TENACIT must comply with the terms of their agreement in addition to this policy |
TenacIT Owned Logos
When downloading and displaying TenacIT, LLC logos, user agrees to terms outlined in TenacIT logo policy stated. For alternate, additional file formats or logo variations, please contact TenacIT : [email protected]
TenacIT® Know Why logo is a registered trademark of TenacIT, LLC.
Download TenacIT Logo for PRINT
Download TenacIT Logo for WEB SCREENS
TenacIT® banner logo is a registered trademark of TenacIT, LLC.
Download TenacIT banner logo for PRINT
Download TenacIT banner logo for WEB SCREENS
TenacIT® Icon logo is a registered trademark of TenacIT, LLC.
Download TenacIT Icon Logo for PRINT
Download TenacIT Icon Logo for WEB SCREENS
TenacIT has always been and will always be committed to embracing the diversity in all of us and fighting for a more inclusive world.
TenacIT Primary Color Palette
| PMS Blue 653C |
PMS Black 6C |
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| #336699 R:51 G:102 B:153 C:86 M:60 Y:17 K:2 |
#000000 R:0 G:0 B:0 C:75 M:68 Y:67 K:90 |
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| PMS Gray 9C |
PMS White |
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| #919194 R:145 G:145 B:148 C:46 M:38 Y:36 K:2 |
#FFFFFF R:255 G:255 B:255 C:0 M:0 Y:0 K:0 |
